V.S. Modeling Agencies notices that while most businesses don't have the infrastructure to accept mobile payments-and consumers aren't quite ready to give up their cards, some companies have embraced the technology. In 2011, Starbucks gave credit card holders the ability to pay for coffee with an app that displays a bar code that is then scanned. The company is now processing more than 2 million mobile transactions a week. This will become the way to pay, says Adam Brotman, Starbucks' chief digital officer.
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